Located in Nagpal Tower, Ranjit Avenue (Opp. Amritsar Improvement Trust Office), DPLI's Amritsar Branch Office is spread over 5,000 sq ft and will be headed by Mr. Deepak Dutt, Associate Regional Manager for Amritsar.
Announcing this development, Kapil Mehta, Managing Director and CEO of DLF Pramerica Life Insurance Co. said, "We see immense potential for life insurance business in Punjab and strongly believe that this region is going to be a key growth driver for us in the coming years. The response to our recent entry into Ludhiana has been very encouraging. Our commitment towards offering innovative and flexible life insurance products to customers, coupled with high quality insurance advice been well received by customers.
DLF Pramerica Life Insurance Co. commenced operations in India on September 01, 2008 and has introduced two innovative insurance products DLF Pramerica Family Income Plan, which offers customers the unique option to provide a regular monthly income to their families in the event of their untimely death and DLF Pramerica Wealth+, which is a mix of investment opportunity and death protection coverage for a family, giving a family the benefit of security along with potential for high investment returns. Each offers two additional riders, giving customers the option to choose from different product combinations.
Source: Punjab Newsline DLF Pramerica Life Insurance expands network in Punjab
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By nargis, Section Insurance & IRDA
Posted on Thu Mar 19, 2009 at 12:49:58 AM EST
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DLF Pramerica Life Insurance Co. is expanding its presence in the country in a phased manner. The Company's initial focus is on North India, starting with Delhi NCR and Punjab, after which it will reach out to other North Indian states, and over time, the entire country. "Our strategy is to penetrate deep and strengthen our presence in one region before moving on to the next. We are confident that this mode of expansion is the only way to serve our customers residing in Tier II and Tier III markets that continue to remain underserved", explained Mehta.
According to Maninder Sood, Senior Vice President Head Agency Sales, DLF Pramerica Life Insurance Co., "Our endeavour is to help customers understand that the primary role of life insurance is protection, not just investment. Therefore, the advice we will give them will be geared towards helping them make the best decisions to achieve long-term financial security and peace of mind for themselves and their families. Among our customers in Ludhiana, we are already witnessing a shift in mindsets from investment returns to protection. We hope to replicate this in Amritsar as well."
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